Identity design for Smart Business Technology (Moscow)
My approach was to develop an identity that compliments the right combination of clarity, simplicity and functionality. I designed branding identity for the company “SMART Business Technology”, which specializes in providing IT services and business consulting, system integration in the banking and financial sector. This young and developing company need to have a fresh new start. The main objective was to express progressive and brave look of the company on the business service platform.
The appearance of the SBT logo includes the idea of chess horse. Distinctive features of the concept “Knight`s move” are optimization of processes, powerful capability and smart solutions. I took two opposite black & white colors to emphasis strength of the contrast.
Furthermore, the development involved designing of business cards, blank, products presentations and web site.
In conclusion I created intelligent, clean, modern and strong identity that confirms the requirements of the “SMART Business Technology”.